2.3 - Information Quality

When information is used and collected, it must be good quality. Should it not be good quality, a multitude of negative consequences could ensure:

• Misinformed business desicions made
• Bad publicity and loss of trust
• Less innovation due to misleading information

In order for information to be good quality, it must meet a number of criteria:

• Valid: Information must be be useful an not erroneous for it to be valid
• Relevant: Information must be appropriate and purposefully retrieved
• Unbiased: Information should take I to account all sides and points of view to ensure it is impartial
• Comarable: Information must be factually truthful and should be fact checked. It should also be updated to ensure it remains accurate after it was recorded
• Reliable: Information must come from sources that have a good track record for reporting correctly. All information should be sourced so it is clear where it was retrieved from